UAE Influencer Laws 2025: The Legal Requirements Every Content Creator Must Know

The influencer industry in the UAE has grown into a billion-dirham ecosystem — but with this growth comes responsibility.
In 2025, the UAE tightened its media laws, making it mandatory for influencers, content creators, and even brands to follow strict legal requirements.
Whether you’re a micro-influencer building your first partnerships or an established creator with international deals, understanding these rules isn’t optional — it’s essential.

Failing to comply could mean fines, removal of content, or even suspension of your accounts.
This guide breaks down the major legal requirements every influencer in the UAE must follow and shows you exactly how to stay on the right side of the law.

The Major Legal Requirements for Influencers in the UAE

1. Get a Trade or Freelance Licence

Before you can apply for anything else, you need a business licence.
This could be a freelance permit, trade licence, or company setup through a free zone or mainland authority.

2. Apply for a Media Licence (Influencer Permit)

Once you have a business licence, you must obtain a media licence/permit from the UAE Media Council.
This officially allows you to create and publish promotional or paid content.

3. Secure an Advertiser Permit for Paid Promotions

Any influencer promoting products, services, or brands for money must have an advertiser permit.
This is now a legal requirement for all sponsored content, whether it’s on Instagram, TikTok, YouTube, or other platforms.

4. Follow Content Standards and Disclosure Rules

• Paid partnerships must be clearly marked (#ad, #sponsored, إعلان ممول).
• Avoid misleading claims — especially in health, finance, or education niches.
• Respect UAE’s cultural, religious, and moral values.
• Only use copyrighted material if you own or license it.

5. Additional Licences for Specialized Niches

If you are a financial influencer (finfluencer) or promote investments, trading, or crypto,
you may need additional approvals from the Securities & Commodities Authority (SCA).
Similarly, health-related endorsements may require approvals from health authorities.

How to Meet the Legal Requirements

1. Obtain a Business Licence

Apply for a freelance or trade licence through free zones such as
Dubai Media City Free Zone
or twofour54 Abu Dhabi.
Freelancers can also check GoFreelance Dubai.

2. Apply for a Media Licence (Influencer Permit)

Submit your application through the
UAE Media Council.
You must hold a valid business licence first.

3. Apply for an Advertiser Permit

Also issued by the
UAE Media Council,
this is required for all paid promotional activities.

4. Learn and Apply Content Standards

Review the
National Media Council content guidelines.
Always disclose partnerships, avoid misleading ads, and respect cultural rules.

5. Check for Extra Approvals in Your Niche

• Finance → Securities & Commodities Authority (SCA)
• Health → Ministry of Health and Prevention

Conclusion

Being an influencer in the UAE is no longer a casual side hustle — it’s a regulated business.
By securing the correct licences, following advertising standards, and respecting cultural guidelines,
you not only stay compliant with the law but also build trust with brands and followers.

Remember: operating without a licence can lead to hefty fines, account suspensions, and damage to your reputation.
The good news? Once you’re properly set up, you can focus on what matters most — creating powerful content and
building your career as a professional influencer in one of the world’s most exciting digital markets.