Jasmine Fares is a Lebanese-Canadian social media influencer, entrepreneur, and modest fashion advocate. She is the founder of the modest fashion brand, FARES, and creates lifestyle and couples content with her husband, Dawoud Harb.
Career and brand
- Modest fashion advocate: Fares started wearing the hijab at age nine and grew up sharing her modest fashion inspiration online. Her platform has expanded to include lifestyle and travel content.
- Founder of FARES: In 2021, Fares launched her own modest fashion brand, FARES, with her husband, Dawoud Harb. They began the business from their basement before expanding globally. The brand focuses on timeless, sustainable, and purposeful designs, including casual wear, a segment often overlooked in modest fashion.
- Background: Fares initially pursued a career in health sciences, earning a degree from the University of Toronto. However, her lifelong passion for visual arts and fashion design led her to pursue her creative interests full-time.
Personal life
- Nationality: Fares is Lebanese and was born and raised in Canada. She speaks both English and Arabic.
- Marriage: She is married to Dawoud Harb, and together they have a popular TikTok and YouTube presence. The couple moved to Dubai in 2023. In 2021, they opted for a small celebration instead of a large wedding, using the money to buy a house.
- Children: After experiencing multiple miscarriages, Fares and Harb welcomed a baby girl in 2025.
- Family: She is the oldest of two sisters and one brother.
- Faith: According to a Reddit discussion, Fares is a Shia Muslim, a fact some followers were reportedly unaware of.