Alexandra Mary Hirschi, better known as Supercar Blondie, is arguably the world’s most influential automotive content creator. The Australian presenter moved to Dubai in 2008 to work as a radio jockey but destiny and her love for supercars transformed her into a global automotive influencer. Her journey began when she started capturing her personal adventures driving luxury cars during her leisure time, taking advantage of Dubai’s unique automotive culture where luxury vehicles are part of daily life.
What sets her apart is her ability to discuss cars from a non-expert viewpoint, making automotive content accessible to everyone. She’s known for getting exclusive first drives of hypercars, including becoming the inaugural non-manufacturer driver of the Koenigsegg Gemera, and her content spans from zooming through Dubai in sleek Porsches to showcasing the world’s rarest automotive gems. Her authentic, relatable car evaluations have earned her recognition from major publications including CNN, and she’s built a media empire that includes SBX Cars, her own car auction platform.