The mysterious figure known only as Car Expert has become one of Dubai’s most recognizable automotive personalities despite never revealing his face. Operating under the motto “May The Horsepower Be With You” and licensed by the UAE Media Council, Car Expert has built a massive following by creating authentic, scroll-stopping automotive content that resonates with car enthusiasts across the region. His unique approach involves wearing a mask in all his content, which he explains helps him maintain a different persona in public while allowing his content to speak for itself. Car Expert is known for controversial takes on the automotive industry, from critiquing the electric vehicle trend to providing honest reviews of supercars and luxury vehicles.
His content philosophy centers around originality and authenticity, often calling out fake content creators and emphasizing the importance of genuine passion for automobiles. Through his media company, Car Expert Media, he’s expanded beyond personal content creation to help other brands and influencers create viral automotive content. His reviews cover everything from Tesla vehicles to rare supercars, always with a focus on real-world practicality mixed with automotive passion.