Alessia Sheglova has earned recognition as the “Reel” Estate Guru, representing the innovative intersection of traditional real estate expertise and modern social media mastery, having grown Dacha Real Estate from 10 employees to over 120 brokers while building one of the most engaged real estate social media presences globally. Her unique background includes moving to Dubai at age seven and living in the city for over 30 years, providing her with unparalleled insider knowledge of Dubai’s transformation, combined with her McGill University education in medicine before transitioning to real estate, demonstrating the diverse skill set that contributes to her business success and content creation abilities. What distinguishes Alessia in the competitive UAE real estate content landscape is her ability to create entertaining yet educational reels that simplify complex real estate concepts, showcase Dubai’s luxury properties through engaging visual storytelling, and provide behind-the-scenes insights into running a successful real estate brokerage that manages some of Dubai’s most prestigious developments. Her content strategy involves demonstrating real estate concepts through dynamic videos, sharing team culture and leadership insights, and providing market education that serves both industry professionals and potential property buyers, with her fluency in English and Russian allowing her to serve Dubai’s diverse international community.
Her business philosophy centers around building authentic relationships and providing comprehensive education rather than just promotional content, reflected in her approach to team development where she coaches and mentors real estate brokers while sharing those leadership insights through her social media platforms. Her recognition as one of the most followed real estate personalities globally, combined with her practical success in growing a major real estate company, positions her as a unique authority who can provide both inspirational content and actionable business insights for followers interested in real estate careers, property investment, or understanding Dubai’s luxury market dynamics.