Amanda Rushforth represents a growing movement in Dubai’s fashion influencer space toward sustainability and ethical consumption, using her platform to advocate for environmental consciousness while maintaining style and fashion relevance. As a TEDx speaker at TEDx Al Quoz and Board Director at Azraq, Amanda brings academic and professional credibility to her fashion content, combining style inspiration with important environmental messaging. Her content focuses on sustainable fashion practices, ethical brand recommendations, and education about the environmental impact of fashion choices, making her a unique voice in a market often focused on luxury consumption and fast fashion. What distinguishes Amanda in the UAE fashion influencer landscape is her dual focus on marine conservation and sustainable fashion, creating content that educates followers about the connection between fashion choices and environmental impact, particularly relevant in a coastal region like the UAE. Her approach to fashion content emphasizes quality, longevity, and ethical production practices, providing followers with alternatives to fast fashion while maintaining style and trend awareness. Amanda’s influence extends beyond just fashion as she uses her platform to raise awareness about marine conservation issues, demonstrating how fashion influencers can leverage their reach for environmental advocacy. Her website and content serve as resources for followers interested in making more sustainable fashion choices while living in Dubai’s luxury-focused environment.