
Mirjana Matijevic has positioned herself as a leading educator in the user-generated content (UGC) and social media marketing space in Dubai, teaching entrepreneurs and content creators how to build sustainable income streams through social media without necessarily becoming traditional influencers, demonstrating alternative paths to monetizing social media skills and expertise. Based in Dubai after traveling to 28 countries and living in 4 different nations, Mirjana brings international perspective and cultural understanding to her content creation and coaching services, helping clients understand how to create content that resonates across diverse markets and cultural contexts. Her content strategy focuses on practical education about UGC creation, social media marketing techniques, client acquisition strategies, and the business systems required to build sustainable service-based businesses in the digital marketing space, often sharing behind-the-scenes insights from her own business development and client success stories.
What sets Mirjana apart in the business content space is her focus on teaching people how to make money through social media skills without requiring massive follower counts or personal brand development, providing accessible entry points for individuals who want to participate in the creator economy without becoming public personalities. Her international background and Dubai base provide unique insights into global content trends, cross-cultural marketing strategies, and the opportunities available for skilled digital marketers in the UAE’s diverse and international business environment. Through her coaching and content, Mirjana provides valuable education about UGC creation, client relationship management, service pricing strategies, and the practical steps required to build location-independent businesses in the rapidly growing social media marketing industry.