Mohammad Al Kaabi holds the distinguished position of being the first-ever full-time Emirati gamer, video editor, and content creator, representing a pioneering figure in the UAE’s gaming content creation landscape and paving the way for other Emirati creators to pursue gaming as a legitimate career path. His content strategy combines serious gaming with entertainment value, sharing gaming highlights, comedic skits, and vlogs that provide followers with both gaming expertise and entertainment, while his Instagram feed primarily features PUBG content alongside gameplay from Call of Duty Mobile, Counter-Strike, and Minecraft, demonstrating his versatility across different gaming genres and platforms.
Mohammad’s significance extends beyond just content creation as his success has helped establish gaming as a viable career option for Emiratis, breaking cultural barriers and demonstrating that gaming can be both culturally acceptable and financially rewarding within the UAE context, inspiring other local creators to pursue their gaming passions professionally. His collaborations with major brands including Etisalat, Pringles, and Horse Power reflect the growing recognition of gaming influencers within the UAE’s marketing landscape and demonstrate how gaming content creators can successfully partner with both gaming-related and mainstream brands to build sustainable careers. Mohammad’s journey from gaming enthusiast to professional content creator represents the maturation of the UAE’s gaming industry, where local talent is increasingly recognized and supported, and where gaming content creation has evolved from hobby to legitimate business opportunity that contributes to the broader digital economy of the Emirates.