Samah Al Hajeri holds the distinguished position of Director of New Economy for the UAE Ministry of Economy, making her one of the most authoritative and officially credible finance influencers in the region, as she combines governmental economic policy expertise with accessible social media content that bridges the gap between official economic strategy and public financial education. Her mission to “democratize investing” and make financial knowledge accessible to all UAE residents reflects the government’s broader strategy to increase financial literacy and investment participation across diverse demographic groups, positioning her as both an official policy voice and an educational resource for individual investors. What makes Samah particularly valuable in the UAE’s finance influencer ecosystem is her insider access to economic policy development, market regulations, and government economic initiatives, allowing her to provide followers with authoritative insights into the UAE’s economic direction, investment opportunities, and regulatory changes that could impact individual investment strategies. Her recognition as an official UAE Licensed Blogger by the Securities and Commodities Authority (SCA) demonstrates her compliance with the new regulatory framework for financial influencers, ensuring that her content meets professional standards and regulatory requirements that protect consumers while providing valuable educational content.
Her content strategy involves breaking down complex economic concepts, government policies, and market trends into accessible Arabic and English content that helps her audience understand both local UAE economic developments and global financial trends, often incorporating her achievements as the youngest publisher in the world and her role as an Emirati entrepreneur to inspire followers to pursue their own financial and professional goals. Her diverse content portfolio includes topics ranging from traditional investments like stocks and gold to modern challenges like digital security and climate change impacts on economics, demonstrating the comprehensive approach required for modern financial literacy in an increasingly complex global economy.