10 UAE Tech Creators Brands Should Know About


TL;DR: This shortlist brings together UAE tech creators covering gadgets, apps, AI and the stories behind new technology. Emkwan is a strong starting point for English-language product content; most of the list primarily publishes in Arabic, while NasTechy creates in Malayalam and Techperiments in Hindi/Hinglish. Use the table to find the right content style, then explore each creator’s audience and recent work.

Updated: 4 October 2026

A good tech video makes you see what a product could do for you. It might reveal a phone feature you have overlooked, explain an app without the jargon, or show whether a gadget deserves a place on your desk.

That is what brands should look for in a creator: someone who can turn a product into a story their audience wants to watch. Across the UAE, that story takes different forms—and languages. These ten creators offer a mix of approaches, from quick demonstrations to detailed reviews and industry conversations.

UAE tech creators at a glance

Name Language Content types
Emkwan English Reviews, unboxings, tech explainers
Rawaa Al Jallad Primarily Arabic Tech tips, app tutorials, feature demonstrations
Omar Dizer Primarily Arabic Gadget demonstrations, reviews, gaming tech
Obayda Abu Qwaider / Tech Topia Primarily Arabic Digital-safety explainers, tutorials, device reviews
Wessam Darwish Primarily Arabic Phone reviews, automotive content, demonstrations
Nasnas K / NasTechy Malayalam Unboxings, gadget reviews, practical tutorials
Farah ElKordy Primarily Arabic Digital trends, explainers, event coverage
Shadi Dawi Arabic; English interviews and events Interviews, industry discussions, event presentation
Mohamed AbdelHakim Primarily Arabic Device reviews, demonstrations, tech explainers
Techperiments Hindi / Hinglish Unboxings, device comparisons, detailed reviews

This is an editorial shortlist, not a ranking. Language labels describe the main public content or documented formats. Follower ranges are per platform, using UAE Creators’ tier labels; they are not estimates of campaign reach.

1. Emkwan

Middle East’s #1 English-Language Tech Creator.

Emkwan

Niches: Technology, AI, Automotive

Language: English

Advertiser permit number: 0398280 — renewal check required; current validity awaiting confirmation.

Socials and follower ranges:

Based in Abu Dhabi and regularly working in Dubai, Emkwan brings an English-language perspective to consumer technology in the UAE. His reviews connect phones, wearables and other devices with the routines people use them for, from getting work done to capturing a better video. His education background suits that explanatory approach, while his automotive and premium-lifestyle interests give him room to place technology in a wider setting. For brands, he is a natural option when a product needs a clear demonstration and a presenter comfortable explaining it to an English-speaking audience.

Brands featured: Apple, Waymo, Huawei.

Instagram Reels snapshot: 86,500 median views across 12 posts. 1.00% median engagement by views, based on 11 posts with likes and comments recorded.

2. Rawaa Al Jallad

Making everyday technology approachable

Rawaa Al Jallad

Niches: Technology, Apps, Digital Creativity

Language: Primarily Arabic

Advertiser permit number: Not recorded in this article

Socials and follower ranges:

Rawaa Al Jallad makes technology feel approachable. The Dubai-based creator draws on her video-editing and production background to explain apps, useful tools and everyday digital shortcuts through visual storytelling. Her appeal lies in finding the part of a feature that makes someone think, “I could use that.” That makes her worth considering for brands whose products need a little explanation before their value becomes obvious, particularly when viewers want practical help rather than a technical deep dive.

Brands featured: Google, Instagram, UGREEN, Apple, TCL, Dyson, AMD, DuckDuckGo.

Instagram Reels snapshot: 1,550,000 median views across 12 posts. 2.35% median engagement by views, based on 12 posts with likes and comments recorded.

3. Omar Dizer

Gadgets, inventions and technology discovery

Omar Dizer

Niches: Technology, Gadgets, Gaming

Language: Primarily Arabic

Advertiser permit number: Not recorded in this article

Socials and follower ranges:

Omar Aboueldahab, better known as Omar Dizer, brings an engineer’s curiosity to gadgets and gaming technology. His content has a straightforward attraction: there is something interesting to see, and he shows you how it works. For a brand with an unusual device or a feature that is easier to demonstrate than describe, that sense of discovery can be valuable. His mix of short demonstrations and longer videos offers different ways to introduce a product and then explore it in more detail.

Instagram Reels snapshot: 745,000 median views across 12 posts. 1.67% median engagement by views, based on 12 posts with likes and comments recorded.

4. Obayda Abu Qwaider / Tech Topia

Technology and digital safety

Obayda Abu Qwaider / Tech Topia

Niches: Technology, Cybersecurity, AI

Language: Primarily Arabic

Advertiser permit number: Not recorded in this article

Socials and follower ranges:

Obayda Abu Qwaider, known as Tech Topia, explores both the possibilities of technology and the practical questions that come with using it. Alongside gadgets and AI tools, his content covers malware, privacy and digital safety. That gives his work a problem-solving focus: viewers come away understanding a setting, a tool or a precaution. Brands with software, security features or devices that benefit from a walkthrough may find that approach particularly relevant, with technical claims kept specific to what the product can do.

Brands featured: Samsung, Apple, ASUS.

Instagram Reels snapshot: 113,500 median views across 12 posts. 0.58% median engagement by views, based on 12 posts with likes and comments recorded.

5. Wessam Darwish

The overlap between smartphones and cars

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Niches: Technology, Smartphones, Automotive

Language: Primarily Arabic

Advertiser permit number: Not recorded in this article

Socials and follower ranges:

Wessam Darwish sits at an interesting intersection of consumer technology and cars. A Dubai-based network engineer, he creates content around phones, devices and automotive experiences, giving him a broader setting in which to discuss how technology fits into daily life. For brands, that opens up possibilities beyond a conventional unboxing: usability, connectivity and the experience of living with a product can become part of the story. He is worth a look when viewers need to see how a feature works outside a studio setup.

Brands featured: Apple, Huawei.

Instagram Reels snapshot: 6,675 median views across 12 posts. 1.08% median engagement by views, based on 12 posts with likes and comments recorded.

6. Nasnas K / NasTechy

Gadget reviews for Malayalam-speaking audiences

Nasnas K / NasTechy

Niches: Technology, Gadgets, Consumer Electronics

Language: Malayalam

Advertiser permit number: Not confirmed; public bio lists Media Permit 1670004

Socials and follower ranges:

Nasnas K, known as NasTechy, is an IT engineer in Dubai who turns an interest in gadgets into Malayalam-language reviews, unboxings and tutorials. His place in this list is about more than adding another reviewer: he offers a different language connection with people researching their next purchase. For electronics brands targeting Malayalam-speaking consumers, a familiar explanation can make the details easier to follow. His practical focus suits buying questions and setup guidance, with audience analytics helping establish the right UAE fit.

Brands featured: Canva, Apple, TORRAS, Temu.

Instagram Reels snapshot: 65,200 median views across 12 posts. Engagement rate unavailable; likes and comments were not recorded.

7. Farah ElKordy

Technology within a wider digital story

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Niches: Technology, AI, Digital Trends, Business

Language: Primarily Arabic

Advertiser permit number: Not recorded in this article

Socials and follower ranges:

Farah ElKordy looks at technology as part of a bigger conversation about business, creators and digital tools. Her coverage spans explainers, trends and events, giving her room to introduce an innovation through its wider relevance. A brand with a story about changing how people work or create may find that perspective useful. Her content is a starting point for campaigns that need to make an idea understandable and interesting before getting into individual product features.

Brands featured: Lenovo.

Instagram Reels snapshot: 256,000 median views across 12 posts. 2.42% median engagement by views, based on 12 posts with likes and comments recorded.

8. Shadi Dawi

Technology journalism and industry conversations

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Niches: Technology, AI, Business, Events

Language: Arabic; English interviews and events

Advertiser permit number: Not recorded in this article

Socials and follower ranges:

Shadi Dawi brings a media and communications perspective to technology. His work across journalism, interviews and event presentation makes him a different kind of option from a creator focused mainly on device reviews. He can be relevant when the story involves a founder, an industry development or an idea that needs a conversation to unpack it. For brands planning a launch discussion or business-facing content, the value is in connecting an announcement to what it means for the people listening.

Instagram Reels snapshot: 4,980 median views across 12 posts. 1.75% median engagement by views, based on 11 posts with likes and comments recorded.

9. Mohamed AbdelHakim

Consumer devices across several categories

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Niches: Technology, Smartphones, Laptops, AI, Automotive

Language: Primarily Arabic

Advertiser permit number: Not recorded in this article

Socials and follower ranges:

Mohamed AbdelHakim covers the devices people carry, work on and use throughout the day. His public positioning spans phones, laptops, AI and cars, giving brands several points of connection with his content. That breadth is useful when a product belongs in a familiar routine rather than a narrowly technical discussion. He is worth exploring for demonstrations that show what changes when someone starts using a device—and for explanations that make its features accessible to an Arabic-speaking audience.

Brands featured: Xiaomi, Samsung, vivo, Apple.

Instagram Reels snapshot: 630,500 median views across 12 posts. 1.36% median engagement by views, based on 12 posts with likes and comments recorded.

10. Techperiments

Device reviews and practical comparisons

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Niches: Technology, Smartphones, Tablets, Consumer Electronics

Language: Hindi / Hinglish

Advertiser permit number: Not recorded in this article

Socials and follower ranges:

Techperiments, also known as Dubai Waale Bhaiya, creates device reviews, unboxings and comparisons from Dubai. His Hindi-language explanations give viewers a way to explore the details behind a buying decision, with English technology terms woven into the discussion. This is a useful fit for products that benefit from more than a quick introduction: a comparison, a setup walkthrough or a closer look at everyday performance. Brands considering him should match the depth of the video to the question they want prospective buyers to answer.

Brands featured: Xiaomi, vivo, Apple, Loop, Huawei, POCO, HONOR.

Instagram Reels snapshot: 49,450 median views across 12 posts. 2.00% median engagement by views, based on 12 posts with likes and comments recorded.

Finding the right fit for your brand

Start with the audience and the language they want to watch in. Then look at how each creator tells a story: a fast demonstration, a thoughtful review and a conversation with an industry expert serve different purposes.

Follower size helps describe an account, but recent comparable content tells you more about what a collaboration might look like. Ask for audience geography, examples in your category and a clear proposal covering production, publishing and usage rights. Explore more profiles in the UAE Creators directory.

Frequently asked questions

Which UAE tech creators make English-language content?

Emkwan is the main English-first product-review option in this shortlist. Shadi Dawi also has English interview and event work. Confirm the language of the format you intend to commission.

How should brands compare creator engagement?

For Instagram Reels, compare median views alongside median engagement by views: likes plus comments, divided by views, multiplied by 100. The figures here use the posts entered in our tracker, with the sample size shown for each creator. Saves and shares are not included. Publication dates were not recorded, so this is a general snapshot rather than a comparison over a fixed period.

Does a brand appearing in a video mean it sponsored the creator?

No. The brand lists show brands featured or mentioned in the recorded posts; they do not establish paid partnerships.